Innovative Packaging

Recently, the consumer marketplace has rapidly advanced, making consumers well aware of the different choices and options around them. Accordingly, most businesses have aligned their brand statements and marketing strategies to meet customer expectations. In this well-informed marketplace, the packaging industry plays a critical role.


The Cardboard Expert offers a great range of innovative wrapping. It offers excellent advantages, such as leaving an ever-lasting impact, securing products for a long time, and being eco-friendly. Innovative packaging dominates the industry’s evolution, accommodating ever-changing customer requirements and environmental concerns. In this article, we’ll look at the current trends and radical solutions for wrapping to redefine the industry.

Why Does Innovative Packaging Matter?

1.      Eco-Friendly Packaging is the Future

  • According to research conducted by Packaging Digest, almost 71% of customers go for highly-priced, sustainable packaging.
  • Smart, eco-friendly packages alleviate ecological effects, e.g., reducing plastic waste by almost 45%.

2.      Enhanced User Experience

  • According to consumer surveys, almost 48% of users believe intelligent packages upgrade their product experience.
  • Artistic design and convenient wrapping increase customer allegiance to a brand and ensure recurring product orders.

Key Trends in Innovative Packaging

1.      Minimalistic Design

  • In this epoch, where people believe simplicity is the best policy, sophisticated packaging showcases the main product by alleviating unnecessary items from its appearance.
  • According to Statista, there was an increase of 32% in the customer community using intelligent packaging during the previous year.

2.      Smart Packaging

  • QR codes and NFC technology incorporated into packaging allow customers to acquire essential information and customized offers.
  • According to a survey conducted by Smithers, there has been an increase in intelligent package users by 39% since 2020.

3.      Biodegradable and Compostable Materials

  • According to research by Future Market, sustainable packages will grow by leaps and bounds in the global marketplace by 13% per year until 2027.
  • Customers go for brands that have adapted to the recent changes, consequently using eco-friendly materials. Among them, almost 53% review that it positively impacts their decision-making process.

Game-Changing Packaging Innovations

1.      Edible Packaging

  • A well-known innovative company, WikiEcoBox, has launched palatable munchies and liquid refresher packages.
  • According to a recent survey, plastic waste is reduced by almost 75% by the use of edible packaging.

2.      Active and Intelligent Packaging

  • By using Nanotechnology in packages, food shelf-life increases by almost 40%, which can observe and halt food deterioration.
  • By 2030, smart packages will save food by almost $30 billion annually.

3.      3D-Printed Packaging

  • Three-dimensional printing offers tailor-made packages and alleviates material damage and shipment expenses.
  • According to MarketsandMarkets, the 3D-printing marketplace will expand by 2% CAGR between 2022 and 2027.

The Road to Sustainability

1.      Reducing Plastic Usage

  • According to a survey by the World Wildlife Fund (WWF), industries reduced the use of plastic packages by almost 26%.
  • Only a 5% decrease in plastic packages in the industry conserves about 300,000 tons annually.

2.      Recycling Initiatives

  • Research by Recycling Today states that well-organized recycling initiatives can enhance recycling rates by 14% in different regions.
  • Businesses catering to customer demands for recycling initiatives increase customer devotion by 10%.

3.      Carbon-Neutral Packaging

  • Brands that counterbalance their carbon releases through packaging foresee a 20% elevation in company sales.
  • Almost 35% of companies launched carbon-neutral packages last year.


In long and short, innovative packages accommodate artistic design and multifunctionality. It warmly welcomes an eco-friendly environment. The packaging industry has opened doors for a big revolution by introducing emerging sustainable and innovative choices for customers. These rising trends will help brands contribute to making this world an eco-friendly, responsible one.

Are you excited to try innovative packaging products? Don’t wait! Try different innovative packages by Cardboard Expert today!