CUSTOMIZATION IS ESSENTIAL FOR YOUR BUSINESS TO PROSPER
CUSTOM BOX SOLUTIONS IS A POWERFUL MARKETING TOOL
What do you see when you open YouTube under your username? Most probably you will get the videos of your interests, right? If you are crazy about cooking muffins, and you are subscribed to 25 channels devoted to this topic, it is highly unlikely YouTube will promote videos about spaceships. It is all about customization.
Imagine you want to buy a brand-new car. There is one condition: you want the steering wheel to be heated so badly. If the car dealer provides only standard car configuration without this feature – will you be upset? Most probably. Not addressing a client’s needs results in simply losing him.
Custom cardboard packaging is an attention grabber. If you are given two packs with the same content, you will choose custom product packaging, rather than simply traditional packaging. Superficial approach, you may say. Could be. But marketing gurus assure – it’s a safe bet.
WHY CUSTOM PRODUCT BOXES ARE SO IMPORTANT?
1. Your Brand Will be More Recognizable
We perceive a brand as a set of various components. Custom packaging boxes with logos are one of the most essential components. We happen to associate goods with the package, and not vice versa. A great argument to invest in creating your unique custom-made boxes.
2. You Save Money
Traditional packing is just a way to store your product. It is not meant to appeal to the customer base. In this case, you might consider spending money on advertising campaigns. This could be an energy and money-consuming venture, let’s admit it. Cheap custom boxes are a more efficient solution.
3. You Can Fit Any Product Regardless of Shape
Custom printed boxes may serve a visual purpose. But not only. It is made to fit your products in the package, even if they are in the shape of a giant apple, or elephant. Custom-sized cardboard boxes make sure the inside does not get ruined and exclude the necessity of filling the box with extra material (to make stuff sit tight).
4. You Can Add Inserts
This is a great method to make custom packaging boxes look sophisticated and exciting to unbox. Customers will likely share their user experience with others. We all know – word of mouth is the most powerful marketing/advertising strategy. Inserts can be a protective measure, too, for example – to make the package content unavailable for kids.
WHERE DO I START?
If you decided to make custom-printed cardboard boxes that are in line with your company’s vision, Cardboard Expert will assist you to achieve this. We offer custom boxes wholesale.
Here are the main steps for you to consider when applying custom techniques.
1. Define Your Target Audience
Custom box solutions are designed for a particular group of potential customers. What’s good for a 5-year-old, will not be appreciated by a businessman.
My target audience is:
Children
Students
Products for women/men only
Products for vegans, etc.
2. Decide on Construction
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nCustom flat-pack boxes
nShelf-ready packaging
nBoxes with the lid
nPizza-style box, etc.
n3. Pick Up Proper Material
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nDo you prefer custom-printed paper boxes or something thicker?
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nCorrugated or non-corrugated cardboard:
nFood grade
nWaterproof
nCustom paper boxes, etc.
n4. Make Your Design Unique
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nCustom cardboard boxes cheap but qualitative solution
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nBefore designing think of:
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nColor
nTexture
nImages
nFont style
nWhether you want your custom boxes with logo or not, etc.
n5. Think of Storage and Logistics
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nCardboard Expert offers custom boxes wholesale, so the storage and logistics might be an urgent point for you to solve. We will provide you with the most appropriate solutions for these matters.
